Our Website Design Philosophy

• We create websites that make our clients money. We never lose site of the fact that most websites exist to just do that and we use only enough technology to create websites that operate at peak efficiency. A client's website is important to him and we never regard it as an excuse to show off at his expense.
• We will warn clients if one of their requirements may compromise their website's performance.
• We keep our clients informed at all times as their website is being developed both by email and by posting their developing website to a temporary location for their perusal.
• Our websites comply with all current usability standards:
  • They are easy for visitors to learn to use;
  • They are efficient;
  • They are easy to remember and . . .
  • Allow rapid recovery from errors.
• Visitors are satisfied and not frustrated;
• They achieve their goals efficiently;
• They cultivate confidence and trust in your product

• Once your website has been published, our job is not yet finished and we attend promptly to any teething troubles. We also ask our clients to comment on our performance so that we may improve it.
• Technically, we create fast, clean pages that are professionally laid out. We use custom HTML that is fast and more search engine friendly.
• We always optimize for maximum search engine visibility by checking content, adding search cues to the code and carefully completing the META tags on each page.
• We use style sheets wherever possible for speed and search engine profile. All our websites are coded for Internet Explorer, Chrome and Firefox browsers - 98% of the browser market.
• We encourage our clients to keep in touch and offer our advice freely at all times. For those potential clients who already have their own websites, we offer an objective website assessment with lots of hints and tips.