Appearance

'A picture tells a thousand words' - very true. A poor picture will tell visitors to expect a shoddy website - content an' all. Irrelevant and unnecessary pictures slow the page down and confuse visitors. Passé graphics like rotating email icons tell visitors you haven't attended to your website in at least five years. Huge, slow graphics tell visitors you don't care they are on a dialup.

Warthog websites use only graphics that are relevant and optimized for speed.

A website design composed solely of vivid colours tells visitors that you have no idea how to construct a proper palette. We like to use subtle colours that are easy on the eye so we can use small amounts of vivid colour to draw the visitor's eye to items of interest.

Many local websites use avant garde colour combinations that may be attractive but pay no attention to visitors who may be old with defective eyesight or those that may be colour blind.

Warthog websites use (normally) a restrained palette based on the company logo which takes into account the audience that is expected to visit the website.