Our Web Copywriting Service
It cannot be emphasized enough that poor quality content will surely render a website dead in the water.
Most small business website content is generally of poor quality with some or all of the following properties:
- Lack of understanding of who the target audience is.
- Lack of focus
- Excessive use of unnecessary and repetitive adjectives
- Failure to instill a sense of confidence into the visitor
- Extravagant trumpet blowing about the company
- Creation of confusion and frustration in your visitor
- Lack of logic in the page layouts etc. etc.
Web Content Editing addresses the above faults and enhances pages through a number of other functions:
- Pages can be 'skim-read' or scanned, the way most visitors read web pages. Approriate keywords that reflect the essence of a text passage are chosen and distributed throughout that passage.
- For long pages, the entire page is summarized in the first paragraph so that visitors know immediately whether to read on.
- The text is reduced to increase read time and decrease download time.
- The first paragraph summary and the addition of keywords enables search engines to index the page very easily.
- The text structure is modified to remove ambiguous grammar and words that may be confusing to second-language English visitors.
Studies have shown that web users almost always look at text before they look at an image. If your website consists largely of text, you should consider using our copywriting skills.
Cost: R250.00 per A4 page.
