Our Web Editing/Copywriting Service

You ARE charging your visitors to visit your website - you are charging them their time. Waste their time and you have lost a visitor. Poor quality content will render a website dead in the water. Most content is of poor quality with some or all of the following properties:

• Lack of understanding of who the target audience is;
• Lack of focus (trying to squeeze in too many disparate items);
• Excessive use of unnecessary adjectives with extravagant trumpet blowing about the company;
• Failure to instill a sense of confidence into the visitor;
• Creation of confusion and frustration in your visitor;
• Lack of logic in the page layouts etc. etc.

Web Content Editing addresses the above faults and enhances pages through a number of other functions:

• Pages can be 'skim-read' or scanned, the way most visitors read web pages. Approriate keywords that reflect the essence of a text passage are chosen and distributed throughout that passage.
• The entire page is summarized in the first paragraph so visitors know immediately whether to read on.
• The text is reduced to increase read speed and decrease download time.
• The first paragraph summary and addition of keywords enables search engines to index the page easily.
• The text structure is modified to remove ambiguous grammar and words that may be confusing to second-language English visitors.