Step 5: Content Editing

So, your content is in your website, its looking good. Time to sit back?

No, Mark Twain was right. Its time to relook at the content and make sure that its relevant, organized and readable. Use someone who is new to the website who will pick up typos, grammatical errors and ambiguities.

Pages are often far too long, forcing repeated scrolling. If the content is good, visitors won't mind too much but if its poor and they have to scroll, they will quickly lose interest and leave.

If a page has to be long, a small summary table should be provided at the top of the page linking to the page's main points.

The search engine Google looks for keywords/key phrases entered by a potential visitor and displays the first instance of it with surrounding text in its search results list.

What sort of text are your keywords surrounded by? Will they make sense to someone looking at Google's search results?

Warthog Web Design'sContent Editing service ensures your message is articulated and that key phrases are surrounded by relevant text.