Step 4: Lay out Your Website for Usability

Having a delightful appearance, crisp, focussed content that is search engine friendly is not enough if it is all over the show.

Visitors won't read your web pages - at least not initially. They will skim them looking for keywords that might interest them. Only then will they actually read the content.

Monolithic blocks of small text are practically illegible and are seen on many websites. The philosophy seems to be - the more we can squeeze onto a page, the more our visitors will learn about what we do.

Paragraphs should be small, tight 'text bites' and broken up at appropriate intervals.

Little use is made on many pages of white space to separate content and draw the reader's eye to other parts of the page.

Printing - simple enough but there are too many websites with spidery text on dark backgrounds and printouts that lose half the content.

Warthog Web Design has designed many websites and avoids these common mistakes by ensuring that the pages are easy to assimilate. Our Web Content Editing service also looks at the layout of your pages.

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