Step 2: Planning Your Website

The Purpose of Your website?

Quite simply, it is to bring you business.

An effective website will demonstrate the seamless confluence of several elements of differing orders of importance.

To be successful, a website must attract visitors, engage them and encourage them to act in a way that benefits your business.

Are you selling a product, a service, displaying information or generating leads? Whatever it is, it must be found and digested as quickly as possible.

What is Your Target Audience?

Is it predominantly male. female, young, old, corporate? Your website must focus and project an appropriate ambience they will understand and with which they will interact.

If your audience is 50+ - easy to read. If it is corporate - restrained colours. If it is rural communities, ensure that pages download quickly for them.

Warthog Web Design takes great care to listen to clients' needs and then articulates those needs into a functional website.

Decide on the purpose of the website before any design work is done.

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