The quality of your content both as recognized by your visitors and search engines is important but only part of the whole story.

META tags are invisible to visitors but tell search engines which are important keywords/phrases, what the purpose of the page is and where to go and collect more information in your website. Much is made of META tags but Google ignores them completely.

Other search engines do not and META tags have to be completed skilfully. Many pages give search engines no help whatsoever.

In the content itself, there are many opportunities to help a search engine along with hidden HTML tags.

Google looks at the TITLE tag (the text that appears in the browser titlebar), the content, hidden tags and finally, at your 'link popularity'. In other words, how many websites link to you. The more the better.

Many websites are still HTML based. Massive amounts of HTML code confuse search engines (and add to download times).

Warthog Web Design uses style sheet-based pages that are fast and contain little code so that the content of the page is very visible to search engines. We also offer a Search Engine Optimization service.