Adding value can take many forms. Some, like adding Flash animation and extra graphics will come at the expense of download time and hence, usability. Others, however, do not.

There is massive competition out there and the goal is to get your website firstly to be picked out and secondly, recognized by visitors as something special.

One way of doing this is to add a resource area to your website where you talk about matters related to your work and perhaps provide visitors with links to more helpful pages. More repeat traffic = more business + higher search rankings.

Another is to add a News page with all the latest events. Beware however that this is a long term commitment and has to be kept up to date. The same thing applies to eZine newsletters. If you choose to publish one, make sure that you have something to say and that it is kept topical.

If you have additional information not suitable for the Internet, add a Contact form so that interested visitors can ask for it and you can find out more about them along the way.