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A short treatise on marketing websites and their properties.

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Welcome to our short website design primer.

Nothing too technical.

What is the function of a Web Page?

Simple - the transfer of data. The higher the quality, the more efficiently its displayed and the faster it appears on a visitor's screen, the better.

Why do People Visit websites?

Occasionally, to enjoy the website content but mainly to obtain enough information to make a choice. If they find the page useful at a glance, they will either save it or print it - then read it. Remember, their finger is always over the button.

Then what makes a Good website?

  • Great content - relevant, terse, informal, no poor grammar or typos.
  • Clever content layout - legible and logical.
  • Sensible, descriptive navigation.
  • Good use of graphics and colours - augmenting and not distracting.
  • Minimal coding and fast graphics for fast page downloading.
  • Establishing credibility with your visitor.
  • Full search engine optimization - integrated with point One.


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